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British Politics and the Media - Introduction
Who are the Media?
British Politics and the Press
A Partisan Press
British Politics and the Tabloid Press
British Politics and Media Ownership
British Politics and Media Self Regulation
The Leveson Inquiry and Regulation
Actions after Leveson
British Politics and the Cinema Newsreel
British Politics and the Radio
British Politics and the Television
British Politics and the Internet
The Advantages of New Media
Media Effects Theory - Direct Effects
Media Effects Theory - Minimal Effects
Media Effects Theory - Long Term Effects
About Medium Theory
About Constructivism
Constructivism, Media and Society
Structuralism and Critical Theory
Feminist Theory and the Media
Political Communication - Introduction
Political Communication - National and Direct
Political Communication - Local and Direct
Politicians and the Media - Their Relationship
The First Phase of Political Communication
The Second Phase of Political Communication
Political Communication - The Leader's Debates 2010 and 2015
The Third Phase of Political Communication
British Politics and the Media - Introduction
Who are the Media?
British Politics and the Press
A Partisan Press
British Politics and the Tabloid Press
British Politics and Media Ownership
British Politics and Media Self Regulation
The Leveson Inquiry and Regulation
Actions after Leveson
British Politics and the Cinema Newsreel
British Politics and the Radio
British Politics and the Television
British Politics and the Internet
The Advantages of New Media
Media Effects Theory - Direct Effects
Media Effects Theory - Minimal Effects
Media Effects Theory - Long Term Effects
About Medium Theory
About Constructivism
Constructivism, Media and Society
Structuralism and Critical Theory
Feminist Theory and the Media
Political Communication - Introduction
Political Communication - National and Direct
Political Communication - Local and Direct
Politicians and the Media - Their Relationship
The First Phase of Political Communication
The Second Phase of Political Communication
Political Communication - The Leader's Debates 2010 and 2015
The Third Phase of Political Communication
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University 18 Yrs + | British Politics & the Media

Political Communication - Introduction

Parties and Politicians are able to communicate with the electorate direct, as well as through the media, and, in the nineteenth and first half of the twentieth century, this was the main means of political communication.

The newspapers always had some effect on views and by the second half of the twentieth century the parties looked to communicate via television.  In the last three general elections more direct means of communication with the voters have had increasing attention from the parties. 

In 2010 and 2015, in particular, apart from the leaders’ debates, political correspondents came to feel that the campaign was largely taking place in the ‘turf war’ out in the constituencies.  The following sections explain the various means of direct communication. Some take place at the national level and some at the local level although they are connected through the party organisations.

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