I know you put a lot of effort and heart into your history blog posts. If you want to grow your readership and blog as a whole think seriously about creating a lead magnet.
Here, I’ll take you through what a lead magnet is, how they can be beneficial to your history blog and eight examples (at the bottom if you want to scroll) you could create right now for your amazing history blog.
Lead magnets, also referred to as freebies, content upgrades, opt-in incentives and freemiums, are all created to do the same thing. They enable a transaction between you and people who visit your blog by giving something of value in return for their email address.
I prefer the term content upgrade to lead magnet – it may be a British politeness thing but pulling someone into your email list like a magnet isn’t very me! But, it’s a common term. What you’re really offering is an upgrade, and it should feel like one. So, think about this…
It’s crucial to build trust with your visitors. You want them to come back to your blog, don’t you. So, here are some sure-fire ways to kill trust with your readers:
Because even if you just want to increase readership it’s very powerful now and can help the future growth of your blog:
You can just have a ‘sign-up to get my weekly blogs’ but think how much more powerful it would be to say something like ‘Get your free guide to 17th Century Armour and my weekly expert blog tips’ followed by a clickable box saying ‘Yes Please, I’m In’
I believe a history blogger has two main audiences. First, the reader who enjoys your historical subject and wants more. Second, the aspiring or established history blogger who wants tips on how to do things. People can of course be both.
As mentioned, your lead magnet has to be relevant to your readers and history as we know is gigantic but here are some suggestions to get you thinking:
I hope this has helped you think about how collecting contacts through a lead magnet could help your history blog.
Creating, designing, publishing and marketing lead magnets are huge but really vital topics for an aspiring history blogger. I also haven’t even touched on developing email ‘nurture sequences’ to really get to know the people who sign-up.
So, if you’d like future blogs on lead magnets and email marketing let me know. Drop me a comment below or there’s lots of ways to get in touch.
Catch-up soon
Elizabeth
[apsp-pin-image image_url=’https://www.pinterest.co.uk/pin/293859944438830259/’]