The Inverted Pyramid Technique is a journalistic style. It was probably used by writers to tell people the Ancient Pyramids had been built.Ok, maybe not, but the general theory is it started with telegrams where every word you used cost money.
How does it work?
Turn a pyramid on its head.
At the thickest part you have the most significant interesting and substantial information. You want to cover, as quickly as possible, who? What? When? Where and how? You can open with a catchy question or sentence to grab attention but not too long.
In the middle you have the quite important information. Here you can delve deeper into your subject and if you start explaining anything in more depth the reader will get it better.
Down at the tip you have more general information or finer details. It is the least important part and the first place you’d start cutting.
Why does it work for the reader?
Remember, whatever you’re producing it’s 95% about the reader.
Imagine someone scanning news or education websites waiting for a friend in a coffee shop.
Why is the Inverted Pyramid Technique useful?
• Prioritise information
• Organise your thoughts
• Be critical and analytical
• Be succinct and make every word matter
• Be conscious of your word count
• Put yourself in the reader’s shoes
Where can I best use this technique?
You can practice. Take a subject you’re thinking of writing about. Try and do the thick part of the pyramid, just the first few sentences. Have you covered everything? Is it captivating? Would you continue reading or not?
P.S Already got a great idea in mind? Well, let’s get you published. Go to www.britpolitics.co.uk/write