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University 18 Yrs + | British Politics & the Media

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Political Communication in British Politics – Introduction

Parties and Politicians are able to communicate with the electorate direct, as well as through the media, and, in the nineteenth and first half of the twentieth century, this was the main means of political communication.

The newspapers always had some effect on views and by the second half of the twentieth century the parties looked to communicate via television.

In the last three general elections more direct means of communication with the voters have had increasing attention from the parties.

In 2010 and 2015, in particular, apart from the leaders’ debates, political correspondents came to feel that the campaign was largely taking place in the ‘turf war’ out in the constituencies.

The sections in the menu explain the various means of direct communication. Some take place at the national level and some at the local level although they are connected through the party organisations.