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University 18 Yrs + | Parties and Voting

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How do Voters Decide Which Political Party to Vote For?

Political scientists have developed a range of theories to decide how voters choose which party to vote for.

These naturally overlap with the theories of parties and party systems, as party strength depends on gaining votes and the patterns of competition between parties is designed to influence the voters.

Nevertheless, it helps to look at the problem from the side of the voters, although it is not easy, as all sorts of factors may affect the voters when they go into the polling booth (or increasingly fill in their postal vote at home) and it may be difficult even for the voter to work out which is the most important.