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Introduction
What are Parties for
How Parties have Adapted to Change - Cadre Party
How Parties Have Adapted to Change - The Mass Membership Party
How Parties Have Adapted to Change - The Catch-All Party
How Parties Have Adapted to Change - The Cartel Party
Describing Party Systems
Theories of Party Systems -The Frozen Party System
Theories of Party Systems - The Downs Model
Theories of Party Systems - Satori
The New Party System
How do voters decide who to vote for
How do voters decide who to vote for - The Michigan Studies
How do voters decide who to vote for - Social Class
How do voters decide who to vote for - Partisan Dealignment
Issue Voting
Single Member Constituencies
Electoral Bias
Electoral Geography of Great Britain
Electoral Geography of Great Britain - Conservatives
Electoral Geography of Great Britain - Labour
Electoral Geography of Great Britain - Liberals
Electoral Geography of Great Britain - Plaid Cymru
Electoral Geography of Great Britain - SNP
Electoral Geography in Great Britain - UKIP
Electoral Geography of Great Britain - Green Party
Electoral Geography of Great Britain - Respect
Electoral Geography of Great Britain - BNP
General Election Campaign - Choosing the Date
General Election Campaign
General Election Campaign - The Media
General Election Campaigns - Three types of Media
General Election Campaigns - Opinion Polls
General Election Campaigns - turn-out
Why did people vote the way they did - Social Class
Why did people vote the way they did - Housing Tenure
Why did people vote the way they did - Age
Why did people vote the way they did - Gender
Why did people vote the way they did - Ethnicity
The result and government formation
Introduction
What are Parties for
How Parties have Adapted to Change - Cadre Party
How Parties Have Adapted to Change - The Mass Membership Party
How Parties Have Adapted to Change - The Catch-All Party
How Parties Have Adapted to Change - The Cartel Party
Describing Party Systems
Theories of Party Systems -The Frozen Party System
Theories of Party Systems - The Downs Model
Theories of Party Systems - Satori
The New Party System
How do voters decide who to vote for
How do voters decide who to vote for - The Michigan Studies
How do voters decide who to vote for - Social Class
How do voters decide who to vote for - Partisan Dealignment
Issue Voting
Single Member Constituencies
Electoral Bias
Electoral Geography of Great Britain
Electoral Geography of Great Britain - Conservatives
Electoral Geography of Great Britain - Labour
Electoral Geography of Great Britain - Liberals
Electoral Geography of Great Britain - Plaid Cymru
Electoral Geography of Great Britain - SNP
Electoral Geography in Great Britain - UKIP
Electoral Geography of Great Britain - Green Party
Electoral Geography of Great Britain - Respect
Electoral Geography of Great Britain - BNP
General Election Campaign - Choosing the Date
General Election Campaign
General Election Campaign - The Media
General Election Campaigns - Three types of Media
General Election Campaigns - Opinion Polls
General Election Campaigns - turn-out
Why did people vote the way they did - Social Class
Why did people vote the way they did - Housing Tenure
Why did people vote the way they did - Age
Why did people vote the way they did - Gender
Why did people vote the way they did - Ethnicity
The result and government formation
parties and voting banner

University 18 Yrs + | Parties and Voting

The Media and the Campaign 


The impact of the media on people’s attitudes is much debated. Attention has often focussed on the media’s ability to change people’s views by the way they ‘frame’ issues.  An election campaign is probably too short to do this effectively but the treatment of topics and party leaders over a longer period of time is important.  

Pippa Norris divides media impact into three types:-
  • Agenda setting, by choosing which issues to cover and in what way
  • Persuasion, by influencing voters’ perceptions of the parties and their leaders. 1983 is the best example when, partly because of the difference in the qualities of the parties’ management of the media, Margaret Thatcher was shown in a few appearances in front of cheering crowds and Michael Foot was shown walking along deserted streets or being heckled from small groups of voters
  • Mobilization, by encouraging people to take an interest in the campaign and its issues and so increasing turnout, or depressing it, if the media present an election as boring, with little difference between the parties, or a foregone conclusion (British Politics Vol 26 No 1, 2006)

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